| Viewpoints: Acquisition Strategies |
| Adalat Aliyev, President, Lider Media Holding, Azerbaijan |
| Adam Urban, Founder and Chairman, Uploaded.TV, Netherlands |
| Adel Sammakieh, Manager, Tele-Pictures Promoters International, Lebanon |
| Agnieszka Gyralska, Acquisitions and Sales Manager, Digital Partners Sp. z o.o., Poland |
| Alexandra Hanna, Business Development Manager, Blue August Creations, United Kingdom |
| Ana Uremovic, Program Coordinator, Otvorena Televizija Zagreb, Croatia |
| Artur Dmochowski, Channel Director, TVP Historia, Poland |
| Awni Al Lababidi, Managing Partner, Founoon Film Distribution, UAE - Dubai |
| Beatrice Riesenfelder, Head of Sales and Acquisitions, Austrian Broadcasting Corporation ORF, Austria |
| Björn Jensen, Managing Director, Ginger Foot Films, Germany |
| Bojana Maljevic, Head of Acquisitions & Programming / Co-Owner, Happy TV, Serbia |
| Caroline Tyre, TELETOON Canada inc., Canada |
| Claudia Schorr, Vice President Sales and Acquisitions, RTL II, Germany |
| Dirk Schweitzer, Executive Vice President Program Acquisitions & Sales, RTL Television GmbH, Germany |
| Domenico Moretti, Managing Director, keitai, Italy |
| Elinor Schops, International business development director, Mobile1, Israel |
| Emma Masoni, Manager Global Acquisitions, Fox International Channels, UK |
| Esther Van Der Brink, Head of Acquitions, SBS Belgium, Belgium |
| Fasahat Aziz, Associate Manager, International Acquisitions, GEO TV Networks, Pakistan |
| Galya Halaui, VP Program Acquisition and International Strategy, Zebra TV Channels: Hop!, Luli and Parents Channel, Israel |
| Gunawan, Program Acquisition Search Section Head, PT.Cakrawala Andalas Televisi (antv), Indonesia |
| Hatice Soysev Kolat, General Manager, Kanal D Romania, Romania |
| Hubert Ornass-Kubacki, Editor in Chief, TVP Historia, Poland |
| Igor Caban, Programming Director, Kabel Plus, s.r.o., Slovakia |
| Ines Nastasoiu, Acquisitions Manager, ACASA TV, Romania |
| Jacques Mathieu, Vice-president, programming, Ztele, Astral Media, Canada |
| Jaime Fontan, Productions' Manager, Aragon Television, Spain |
| Jennifer Tucker, Head of Content IPTV & Entertainment Services, eircom Limited, Ireland |
| Joanna Pogorzelska, Channel Director, PLANETE, Poland |
| Joaquin Garcia, Imagenio, Telefonica of Spain, Spain |
| Johanna Salmela, Acquisition Executive, Finnish Broadcasting Company (YLE Television), Finland |
| Judith Michel, Content Services Sale Manager, XDC, Belgium |
| Laszlo Cselenyi, President, DUNA TV, Hungary |
| Leland Ling, CEO, Beijing Office of LIC Australia, China |
| Liliana Slavova, Program Director, TV2, Bulgaria |
| Lucy Pryke, Acquisitions, Teachers TV, United Kingdom |
| Magdalena Borowska, Documentaries Buyer, Telewizja Polska TVP INFO, Poland |
| Mazen A. Rifka, Head of Acquisition & Rights, Al Jazeera Children's Channel, Qatar |
| Mehmet Demirhan, Head of Acquisitions, KANAL 7 and ULKE TV, Turkey |
| Nicolas Deschamps, Head of Acquisitions department, ARTE France, France |
| Nicole Fortier, 2T3M Television Inc, Canada |
| Nina Lorgen Flemmen, Head of Acquisition, TVNORGE and FEM, Norway |
| Orsetta Violante Balsamo, Head of Acquisitions, Endemol Italia, Italy |
| Preena Bhatia, Head of Acquisitions, JimJam, United Kingdom |
| Rachel Job, Co-productions & Acquisitions Executive, HISTORY TM & Military History, The History Channel, United Kingdom |
| Raquel Benitez, CEO, Comet Entertainment Inc., Canada |
| Ruediger Boess, Senior Vice President, Group Programming Acquisitions, ProSiebenSat.1 Media AG, Germany |
| Rupi Sagoo, Director of Programming, Fox International Channels Asia |
| Sebastian Debertin, Head of Fiction, Acquisition & Coproduction, Der Kinderkanal von ARD und ZDF, Germany |
| Simonetta Polese, Buyer, Project Development, Overcom Srl, Italy |
| Sonja Kokovic, Programming Manager, Vesanima D.O.O, Serbia |
| Sviatlana Ramanchykava, Chief of Acquisition Department, Salmon Distribution, Belarus |
| Tanja Saudet, CEO, Saudet Media, France |
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Viewpoints: acquisitions strategies
Alexandra Hanna
Business Development Manager
Blue August Creations
United Kingdom
What are your acquisition strategies in 2009?
Blue August Creations is an independent production company that has focused primarily on producing TV for broadcast. However, in the last 12 months we have extended our activities to include the acquisition of content for our own productions and on behalf of other production companies and TV channels.
Currently we are in the process of developing our website and are now looking at acquiring content that will appeal to our online community. We have an existing fan base as a result of our shows; one in particular has a huge following and is extremely popular amongst the clubbing scene in the UK. We are keen to build on this by providing our audience with content that will compliment ours and is line with our demographic of which we have a sound understanding. Therefore, our strategy for acquiring content will revolve around our website.
What genres are you looking for?
Mainly genres, such as light entertainment, adult animation and content that appeals to both a male and female audience. Our own content has been primarily male-skewed entertainment but this will not strictly apply for content we want for our website. More importantly, we want a variety of content that is funny, unusual and quirky and would not necessarily be considered by mainstream broadcasters but has the right appeal for our online community.
What rights are you looking for?
VOD rights and relevant web based rights are of interest to us but obviously this would be something to be negotiated with the content provider and would be discussed accordingly depending on where, when and how the content would be viewed. We will also be looking at rights specific to certain territories.
What products will be on demand on MIPTV 2009?
Given the current economic climate and the difficulties that organizations and industries are facing, I think that there will definitely be a cut back on drama as budgets are tight. Therefore I think we will see an increase in light entertainment and reality formats. I also think that factual entertainment will be very popular. |
