Viewpoints: acquisitions strategies

Domenico Moretti
Managing Director
keitai
Italy
What are your acquisition strategies for 2009?
Fresh and innovative ideas that additionally bring interactivity.
What genres are you looking for?
We are looking for content for Internet (web site and portal) and for Mobile with a target between the ages of (15-30 years-old). Short content about sports, comedy, life-style, music, dance, history, science …
What rights are you looking for?
Just distribution rights for the Internet and Mobile.
What products will be in demand during MIPTV 2009?
I think all the classic products. It's too early for a new kind of program and show. The platform and the business model must be changed before seeing something new. |