Viewpoints: Acquisition strategies
Leticia Muhana
Director
Channel GNT / Globosat
Brazil
What are your acquisition strategies?
Our strategy is based on programming primarily tailored to women 25-49. Our goal is to invest in a wide range of content focused on women's issues. For instance, documentaries, drama and comedy series, TV movies, realities, food, fashion reports and coverage of the main international shows. To name a few. We feature programming that celebrates, entertains and caters to women's needs and desires.
What products are you looking for?
GNT usually invest on food shows, such as "Jamie Olivier", E!'s "G Garvin" and Channel 4's "Nigella"; reality series; documentaries - current affairs, premiered and thematic titles; made for TV movies - (titles that women play leading roles) - with strong female characters ("Mais específico") ; adult content; pets, comedy series such as Showtime's "Weeds" and "Starz's Headcase". As well as good and innovative TV programs which have a strong appeal to contemporary women.
Can you name the most successful titles that you acquired this year?
"Jamie Olivier's Ministry of Food", Ramsay's "Kitchen Nightmares, Paris": "Enquetes Criminelles", "Fashion Television", "Headcase", "Tracey Ullman's State of the Union", "Somebody Told Me About.Carla Bruni", "Jacko's Millions", "The Farrah Fawcett's Story", "Callas Assoluta", "I.O.U.S.A", "Inside the Obama White House", "Louis Theroux" documentaries; "Inside Deep Throat", "Sexarama" and many other titles...
And of course, "The Oprah Winfrey Show" and "The Late show with David Letterman" have been huge successes in our mix of programming for quite a long time...
What products will be in demand during MIPCOM 2009?
Well, good quality content, targeting GNT's audiences. Reality shows, documentaries, TV movies, fiction, cooking, fashion, beauty, lifestyle and well being shows. |
