Viewpoints: Acquisition strategies
Ariel Taboada
Head of Production & Programming
Claxson
Argentina/ USA
What are your acquisition strategies?
At the moment, we are looking into non-exclusive rights for Latin America & Iberia. Although a new strategy we have been looking in, is through co-production projects, in which we have been producing for important production companies from around the world. Therefore, providing very high quality relatively cost efficient content for channels, and distributing companies alike. This has proven to be a very successful strategy for our partners and Claxson.
Alter Eco
What products are you looking for?
We are looking into certain segments for which we would like to have exclusive and distinctive content. A clear example of this is the "cirque-magic" genre, for which we have already acquired several Cirque du Soleil shows and series. We are looking into acquiring more content like this, and having certain distinction within similar channels.
Can you name the most successful titles that you acquired this year?
Our most successful title has been a "green" show. The GRBTV production "Alter Eco" stars Adrien Garnier ("Entourage"), and will show how he and his friends will work on a specific green project on each episode. At the same time, and during the whole 13x60 series, they will build a complete "green" house with all modern commodities.
What products will be in demand during MIPCOM 2009?
As mentioned before, we aim at having certain very distinctive segments on our channels, and that will probably lead us to look into "cirque-magic" content, as well as finding another segment that could fit our programming. Apart from that, we are very interested in looking into co-production possibilities, in which we would be producing distinctive content that will fit both our channels, and being able to work for other channels and distributors around the world.
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