Viewpoints: Acquisition strategies
Esperanza Martin
Programme Director
laSexta
Spain
What are your acquisition strategies?
Lasexta is the youngest national free TV channel in Spain (we started airing three years ago). We ' ve been able to build a very defined and clear image thanks to a coherent programming based on entertainment, sport and information. We have very stable daytime programming, and weekends with great sports, but we need to complete our primetime with successful productions. That is our goal: to find great formats for primetime according to our style. Therefore, our acquisition strategy at the moment is clearly targeted to the needs of our programming schedule. Also, we took advantage during our visit to MIP to be in contact with suppliers with whom we still have contractual relations.
What products are you looking for?
As I said before, we are looking for primetime formats, mainly entertainment formats. We are looking for original and innovating products, which give us notoriety and excellent ratings. Regarding formats, it is important to attend MIP without preconceived ideas and hope that the formats surprise to you.
Can you name the most successful titles that you acquired this year?
Regarding fiction products, apart from cinema, Lasexta acquired last season, excellent American series such as "The Mentalist", "Cold Case" and "11th Hour". Regarding formats, we are in production of "The Apprentice". Also, we acquired documentary packages, because this kind of product is a high success in our schedule.
What products will be in demand during MIPCOM 2009?
Due to the present financial crisis in the sector, I suppose that original products will be in demand, but not the ones with a very high budget, so the risk which broadcasters will assume will be smaller, at least this was the tendency during the last MIP. Also, interactive programs and new technology programs will be important.
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