Viewpoints: Acquisition strategies
Janine Weigold
Head of Programme Acquisition & Development NICK
MTV Networks Germany GmbH
Germany
What are your acquisition strategies?
To acquire projects that children like us for and competitors dislike us for. Covering the needs of all part target groups - boys and girls, preschoolers and teens. We are aiming for all rights with key acquisitions.
The House of Anubis
What products are you looking for?
NICK GSA looks for Animation and Live Action properties for kids from 3 to 13-years-old that can be rolled out as a 360 property. We are mainly focusing on comedy series but also series that combine adventure and comedy are on our list. Additionally, we look for fresh magazines or online trends. We are interested in both fully produced content and projects in development for co-production/presale.
Can you name the most successful titles that you acquired this year?
"The House of Anubis", "Genie in the House", "Artzooka".
What products will be in demand during MIPCOM 2009?
Program pearls and diamonds that complement our library for 2009/2010: Animation for kids 8-11yr, live-action shows, and movies. |
