Viewpoints: Acquisition strategies
Karoliina Kytomaa
Acquisitions Executive
Nelonen (Channel Four Finland)
Finland
What are your acquisition strategies?
We are looking for shows that fit our channel's profile of 10 to 44-year-old viewers.
What products are you looking for?
Mostly non-scripted shows; I also help my colleagues who ask for the lifestyle channels Liv and Jim.
Can you name the most successful titles that you acquired this year?
Since we have such a strong line-up of returning US shows, e.g. "Desperate Housewives", "Lost" and "Grey's Anatomy", we made few scripted acquisitions this year. On non-scripted side, the shock docs "Half Ton Mom" and "Half Ton Dad" (distr. Eyeworks) performed really well, as well as docu-series It's "Me or the Dog" (distr. Outright Distribution) on our new lifestyle channel Liv.
What products will be in demand during MIPCOM 2009?
Although acquisition budgets are down everywhere, there is always need for new, high quality programming. The needed content depends entirely on the individual channels' target audience.
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