Viewpoints: Acquisition strategies
Saida Igenbek
General Director
NTK channel
Kazakhstan
What are your acquisition strategies?
NTK is an entertainment channel targeting audiences between 15 and 40 years old. This guides our programming strategy. In spite of the global economic downturn, we will continue to look for high quality TV product.
Happy Together
What products are you looking for?
Given our format, we will look for entertainment programs, reality shows for young audience and sitcoms.
Can you name the most successful titles that you acquired this year?
This year, our most successful product is the sitcom "Happy Together". It's based on the format of one of the most popular US TV projects "Married...with children". Another one that's definitely worth mentioning is the British format "Psichic Challenge".
What products will be in demand during MIPCOM 2009?
In my mind, most participants will try to find formats similar to the ones that already have a proven track record of success with their audiences. In the current economic situation, I am guessing that audience preferences will shift towards a lighter entertainment product.
|
