Viewpoints: Acquisition strategies
Periklis Lytras
Head of IPTV Content
OTE S.A. (Hellenic Telecommunications Organization)
Greece
What are your acquisition strategies?
As a pay TV operator as well as a newcomer in a rather underdeveloped pay TV market (pay TV penetration in Greece is still below 8%), our main objective is to attract new customers and open up the market. As a first step, we focus on content that will be appealing to the majority of TV viewers and on the other hand, we are trying to keep a balance with all genres of programming.
Kung Fu Panda
What products are you looking for?
Currently we are operating two linear sports channels that provide to our customers' premium sports content (like "Bundesliga", "Primera Division", "Campionato", etc). With regards to other genres of programming, we are focusing on films and TV series for our VOD service.
Can you name the most successful titles that you acquired this year?
"Mamma Mia", "Kung Fu Panda", "Wall-E", "The Dark Night" were among the most successful titles in our VOD service within 2009.
What products will be in demand during MIPCOM 2009?
We are still in the early stages, so our main acquisitions' strategy remains the same, given also the fact that our results are quite satisfactory. We will probably be interested in High Definition content as well this time.
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