Viewpoints: Acquisition strategies
Ines Nastasoiu
Acquisitions Manager ACASA TV
Pro TV S.A.
Romania
What are your acquisition strategies?
We will continue to buy and secure the best female orientated programming for our audiences, focusing, as before, on the Latin American market, and on Romania. From Latin America - we can refer to Televisa, Telemundo, Globo, Venevision, and from the Romanian market - Promance, the company that delivers the highest rated female oriented local fiction in our territory). Of course, we are always looking, researching and buying other female content, depending on our specific programming needs.
Regina
What products are you looking for?
We are happy because we just bought from Promance "Aniela", the first Romanian costume-drama series. The series is now in production and will be on air starting this fall, in the leading PT slot. We are very confident that thanks to this new deal we, on ACASA, will continue the success that we've had for the past 5 years with Promance's products. In this market, we will look, as always, for the best Latin American telenovelas and for the most demanded by our target movies and specials.
Can you name the most successful titles that you acquired this year?
From Promance - "Regina"- that had an amazing 100% leadership on our main target and thanks to which we positioned ACASA in 2 nd place in the Romanian TV market, in terms of audience. From Televisa- "Cuidado con el angel", from Telemundo- "Sin senos no hay paraiso" and from Venevision- "Valeria".
What products will be in demand during MIPCOM 2009?
In my opinion, this market's trend will be telenovelas (more than last year), small-budgeted entertainment formats.
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