Viewpoints: Acquisition strategies
Rasim Yilmaz
Acquisitions Manager
TNT & Cartoon Network
Turkey
What are your acquisition strategies?
TNT is a brand new Free to Air screen in Turkey launched on March 2008 with a great selection of US features and series. We try to maintain our leading position with such programming and keep an eye over programs that would help us to enlarge our audience demographics.
Monk
What products are you looking for?
We are interested in programs with high standards so always looking for quality US drama series and feature films. Smart and quality sitcoms, modern day time fiction series or dynamic TV movies as well as entertainment programs such as music concerts targeting 18-49 help us to complete our needs.
Can you name the most successful titles that you acquired this year?
We could name Prime Time series "Damages", "Monk", "Ugly Betty", "30 Rock", "House", "Law&Order" among our successful titles acquired this year.
What products will be in demand during MIPCOM 2009?
We all already see the effects of global crisis on offers so the demand shall likewise tend to focus on audience/finance guaranteed programs during the next MIPCOM.
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