Viewpoints: Acquisition strategies
Aurelie De Troyer
International A&R Director - Acquisitions
Universal Pictures International Entertainment
United Kingdom
What are your acquisition strategies?
International Acquisitions is a growing department with a wide remit and acquires for the home entertainment market. Our aim is to continue to build relationships with independent distributors and acquire content that continues to strengthen our brand. We look at broadcast trends and how they translate in to the home entertainment market as well as looking at strong franchises and consumer buying trends.
What products are you looking for?
Our current focus is children's animation, high quality documentaries and exciting, edgy dramas although our eyes are open to other genres that work well in international markets
Merlin
Can you name the most successful titles that you acquired this year?
We are really excited by Merlin, which is a really fantastic family show. We have a strong portfolio of quality children's programming and Barbie continues to be a successful franchise
What products will be in demand during MIPCOM 2009?
Despite the current climate, I think there will continue to be a demand for good quality content focussing on successful, established formats. However, I think there will also be a growing focus on future media and on how content reaches viewers in non-traditional ways.
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