Viewpoints: Acquisition strategies
Anu Sikka
AVP, Programming & Scheduling, Nick India
Viacom18 Media Pvt. Ltd.
India
What are your acquisition strategies?
Nick India caters to two different set of audiences, which are 4-9 yr olds and 10-14 yr olds. Nick has a rich line up of library shows and a slew of acquired properties and we have always been the preferred destination for live action and animation. So, while we will always be on the look out for animation content, which has simple, moralistic tales and compelling storylines, we will also be on the look out for local content now. We will also acquire nonfiction shows - which includes game show formats, edutainment and nature & environment series.
What products are you looking for?
We're specifically looking for Animation for 4-9: superhero series, comedy and adventure. Nonfiction for 10-14s: science shows, art and craft, nature and environment shows.
Can you name the most successful titles that you acquired this year?
Nick forayed into local animation content for the first time ever, through the state-of-the-art animated series –"Little Krishna". The 13-episode series is a co-creation between BIG Animation (I) Pvt. Ltd (a Reliance Big Entertainment Group Company) and The Indian Heritage Foundation (promoted by ISKCON Bangalore).The show boasts of world class & never-seen-before quality of animation on Indian screens. We also picked up Tricky TV from RDF Entertainment; it's a fast-paced modern magic show presented by magician Stephen Mulhern and he shows magic on the street, wicked wind ups and teaches kids a number of tricks step by step
What products will be in demand during MIPCOM 2009?
The demand will be more for products, which will go beyond TV and have potential for use on various media platforms.
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