Viewpoints: Acquisition strategies
Viola Salu
Head of Acquisition
Eesti Rahvusringhääling (Estonian Public Broadcasting)
Estonia
What are your acquisition strategies?
Despite the difficult global financial situation, that has affected the Baltic's particularly severely, we are trying to maintain the quality and volume of programming we have had in previous years. This means strong award winning documentaries and feature films, high-quality drama series and animations.
Midsomer Murders
What products are you looking for?
We are looking for a wide range of programming such as creative documentaries, political current affairs documentaries, series on wildlife and science, art house films, educational animation series.
Can you name the most successful titles that you acquired this year?
Among other titles, "Midsomer Murders" is very popular in Estonia; Nat Geo's "Planet Carnivore" has worked very well for us similarly to several feature films and one-off documentaries on current political events. |
