Viewpoints: Acquisition strategies
Aleksandra Kozlowska
Acquisitions & Sales Coordinator
Digital Partners Sp. z o.o.
Poland
What are your acquisition strategies?
www.tvscreen.pl service is beginning to be a very strong brand on the Polish internet market. It means the expectation about the offer, especially regarding the content are very high. The strategy to achieve a success is to not focus on one special kind of content, but according to our users profiles, give them all they need. That is the reason why we fix our attention on the high quality content both from global major and local studios.
What products are you looking for?
According to the Digital Partners strategy, we're looking for movie products for the whole family. Feature films, documentaries and children content from the top of the ranks are what we are interested in. However, during MIPCOM 2009, we're focusing on feature films, which are very popular in our service.
Can you name the most successful titles that you acquired this year?
As we're in the stage of finalizing a few big content deals, we're not allowed to name any titles as of yet. The only thing I can say is that those are at the top of US box office titles in 2009.
What products will be in demand during MIPCOM 2009?
Together with a strong evolution regarding the technology and different ways of content distribution, I think that high definition products available for every distribution system will be very sought-after. Especially Internet and mobile content shall be quite popular this year.
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