Viewpoints: Acquisition strategies
Dean Broadhurst
Sr. Director, Programming & Acquisitions
MTV Networks Latin America
Pan Regional Latin America including Brazil for VH1 only
What are your acquisition strategies?
For both MTV & Vh1 we look for programming that fits our goal of being a lifestyle and entertainment channel for Latin American youth with a strong focus on music and international popular culture.
SouthPark
What products are you looking for?
For MTV, we are looking for comedies, animation and dramas that will appeal to a broad audience, as well as lifestyle and dating shows for our after-school blocks. For VH1, we are trying to reinforce our Celebrity Reality programming block, "Celebreality", as well as our Movies "That Rock blocks".
Can you name the most successful titles that you acquired this year?
"South Park" is definitely one of our most popular animations, and "Parental Control" is one of our most popular dating formats. We are launching some great new programming for the end of the 3 rd quarter and we really look forward to seeing the results. We have just acquired "Skins" season 1 and 2 from All 3 Media and we are looking forward to seeing what impact we will make with this irreverent show in Latin America.
What products will be in demand during MIPCOM 2009?
For our MTV and VH1 channels, it will be scripted and non-scripted shows and animation that have an edge. We need to reach the 12-24 year olds for MTV and the 25-49 year olds for VH1.
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