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Viewpoints: Sales Strategies |
Beatrice Riesenfelder, ORF Austrian Broadcasting Corporation |
Jens Richter, SevenOne International |
Stephen Driscoll, All3Media International |
Patricio Teubal, Mediaset Distribution |
| Chloe van den Berg, Classic Media |
Michelle Wasserman, Telefe International |
Jan Willem Bosman Jansen, Ignite Films / Ignite Films Distribution Services |
George Mautkin, Filmofond Lenfilm Studio |
Talinka Martinez, ZZJ |
Stephen Janson, Janson Media |
Raphael Correa Netto, GloboTV International |
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Viewpoints: Sales Strategies
Jens Richter
Managing Director
SevenOne International
Germany
Can you tell us about the most important changes in your company's activities in 2009?
We have been very active the past years. Since our launch 5 years ago, we expanded our activities step by step: we finance and co-produce fictional programs and distribute additionally to our group's content product from independent producers. We have continuously diversified our program catalogue, including scripted and non-scripted programming which has been sold all over the world – even to China! And since the merger with the SBS group, we also extended our portfolio with formats and fictional programs from Scandinavia, Benelux and Central and Eastern Europe.
Sea of Death
What are your sales strategies this autumn?
For a long time, we have recognized the importance of spreading our TV content through a variety of new media platforms, which are a fantastic add-on to traditional broadcasting. When a program performs well online it is a great plus for selling and an extraordinary marketing opportunity. By using new media tools to support new programs and as a way of creating a brand, the younger audiences can be reached via Video-on-Demand, digital downloads and online platforms. This broad range of platforms is crucial for drawing the young audience back to watching TV again. For example, the complementary online platform which launched together with the new telenovela "Anna" is extremely successful. Viewers can explore Anna's world online by playing games and watching full-length episodes. Currently, "Anna" is one of the most successful online platforms in Germany with up to 95 million page impressions, 2.5 million full episode views, and 8.5 million short clip views per month!
What are the most important countries for your sales?
Every market is important for us and especially the key markets France, Italy, Spain, UK, Central and Eastern Europe and the US. Especially when it comes to selling formats, it is great to see the international adaptations and all the effort paying off: for instance "Galileo" – Germany's most successful sciencetainment magazine – is convincing viewers in France as well as in Russia or the game show "Beat your Host" airing in Scandinavia as well as in the UK.
What new titles do you offer at MIPCOM?
We have once again a great selection of fiction, magazines and entertainment formats. "Sea of Death" and "Factor 8" are two highly anticipated event movies, which are already pre-sold to 20 countries. In the CGI-loaded event "Sea of Death" an accident occurs on an oil platform – and tourists start to die. "Factor 8" takes place on board of a plane. When some of the passengers suddenly suffer from serious flu symptoms, a race against time starts. "The Last Cop" is a brand new detective series. Mick has been comatose for the last 17 years after he has been shot on duty. Our quick-witted dramedy series "S1NGLE" is headed for its second season.
The mystery movie "Kill your Darling" is a one-of-a-kind multimedia project that combines Mobile, Internet, Free TV and active viewer participation. In the Free TV movie airing shortly after, the viewers will finally find out, if Tim will be able to identify the "Face Slasher" and safe his friends. Moreover, we will also present 20 new TV movies, including the sequel to our mystery movie "Gonger" and a new addition to our "Dream Hotel" movie series.
Furthermore, we are thrilled to present the exciting new reality documentary "Cover Story". With "Formula One Abu Dhabi: Yas Marina Circuit" we present an exclusive look behind the scenes of one of the biggest projects in construction history. Last but not least we have some great new formats in our portfolio. In addition to our successful "Stars in Danger" brand we now present "Stars in Danger: Ice Soccer Championship". The reality format "Fobiac" confronts celebrities with their biggest fears, such as the fear of heights, closed rooms, animals, the loss of control, etc. The hilarious reality show"Culture Shock: Norway"drops a group of disoriented Norwegian-Americans into Norway to complete a series of cultural challenges, with only one competitor proving worthy of their ancestry.
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