Viewpoints: Sales Strategies
Stephen Driscoll
VP International Sales
All3Media International
United Kingdom
Can you tell us about the most important changes in your company's activities in 2009?
2009 has seen All3Media gain US commissions for key shows "The Cube", "Undercover Boss" and "Skins". As a result we shall be distributing both US and UK versions of these shows.
What are your sales strategies this autumn?
All3media will be launched a large slate of new programming at MIPCOM 2009 in Cannes and will be meeting with key buyers from Eastern and Central Europe to discuss our catalogue. Following MIPCOM we shall be making direct sales trips to key territories Russia and Poland.
What are the most important countries for your sales?
In the Eastern and Central European region the most important territories for sales would be Poland, Hungary and Russia. Our business has also grown in the Czech Republic and Romania.
What new titles do you offer at MIPCOM?
New drama seasons of "Midsomer Murders", "Wild at Heart", "Skins" and "Outrageous Fortune". In the Factual Entertainment genre we are launching "Undercover Boss", "10 Years Younger: The Challenge", "Piers Morgan" and a slate of new cooking shows "Hairy Bikers", "Rachel Allen Home Cooking", "World Kitchen".
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