Viewpoints: Sales Strategies
Chloe van den Berg
Executive Director, International Distribution
Classic Media
United States
Can you tell us about your sales strategies in 2009?
This year has been about supporting our partners and working closely with them to meet their needs in these relatively challenging times, while at the same time moving forward with new productions including "Tinga Tinga Tales", "Kung Fu Magoo", "Shelldon" and "Lassie".
Shelldon
Can you name the most important countries for your sales?
All markets are incredibly important for us and we endeavour to provide an extensive, yet high quality portfolio coupled with excellent service. However when it comes to funding new productions we certainly look to bring our French, German, Canadian, US and UK partners on board as early as possible.
Can you tell us about your products that performed well on European TV Channels in 2009?
We have been lucky to have a number of key shows that have worked well across Europe and in particular "Postman Pat" and "Rupert Bear" remain strong rating winners, alongside our recently launched shows such at "George of the Jungle" and "Casper's Scare School", both of which have performed excellently.
Can you tell us about your plans for Mipcom?
The brand new series "Tinga Tinga Tales" and "Shelldon" will be a major focus for us at this year's MIPCOM, along with the much awaited new movie "Kung Fu Magoo".
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