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Eastern European Issue will be published on 21 June 2006 26 Central and Eastern European Countries Review Focus on: Eastern European Television PREVIEW Many people consider the view that Europe is divided strictly into the East and West pejorative. As a cultural and ethnic concept, the term " Eastern Europe " was defined in the 19th century. Over the years, the countries of Central and Eastern Europe were "terra incognita" in the broadest sense. But today, a vast potential in this region sounds very attractive. Decades of separation between the East and West left their mark, but the television landscape and business opportunities attract more and more companies from around the world. Albania, Armenia, Azerbaijan, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Georgia, Hungary, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Macedonia, Moldova, Poland, Romania, Russia, Serbia and Montenegro, Slovakia, Slovenia, Tajikistan, Ukraine, Uzbekistan. What is "Central and Eastern Europe "? Does it exist? There are opinions that this definition never existed and that we should use "Eastern Europe", "Southeastern Europe", "Central Europe", " Balkan Peninsula ", etc. This multicultural region exists in our minds. Today, Central and Eastern European communities have been transformed into one multicultural arena, on the basis of common historical roots, traditions, mentality and geographic positions. To maximize your exposure through the rapidly growing regions of the Central and Eastern European communities, Miracle Screenings has joined forces with research agencies from all over Eastern Europe, completing market studies in 26 countries. It provides you with the facts and figures on the audiovisual industry in these countries. It includes general industry data, television market shares, a listing of the TOP 10 on air programs, profiles of Central and Eastern European TV channels, cinematic information, production and distribution figures, and links to television and film institutions. These facts and figures will help you in building an effective marketing campaign, while targeting one of the most attractive regions in the world. EDITORIAL 1. MARKET STUDIES 26 CENTRAL AND EASTERN EUROPEAN COUNTRIES REVIEW: Albania, Armenia, Azerbaijan, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Georgia, Hungary, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Macedonia, Moldova, Poland, Romania, Russia, Serbia and Montenegro, Slovakia, Slovenia, Tajikistan, Ukraine, Uzbekistan. Television Market:
Film Market:
LISTINGS OF EASTERN EUROPEAN TV CHANNELS - BUSINESS LEADERS 2. THEMATIC SECTIONS: Prime-Time in Eastern European TV Channels "Blockbasters+Sports+Formats+Telenovelas are still general "recipe" which prevails all over Central and Eastern Europe." (Patrick Jucaud, DISCOP General Manager) As to the report of FRAPA and Screen Digest "Global Trade in Television Formats", "Big Brother" was launched in the late 90s and had a great influence on how the television content landscape looks in many countries today. From then on, a globally discussed reality television phenomenon moved into prime time slots. A new wave of television formatting programming created a universal appeal and reshaped programming schedulers. Eastern Europe has become part of this general trend... What is the formula for prime time programming in Central and Eastern Europe ? What genres are dominating the marketplace? Miracle Screenings asked Hollywood moguls and Western European majors about their prime-time programming in Eastern Europe.
TV Fiction TV Fiction is very popular in prime time slots in Eastern Europe. It includes Hollywood movies, Western European TV movies and long-running series, and a very large amount of local TV Fiction. While the production of TV Fiction is developing in Eastern European countries, domestic criminal dramas, romantic series and contemporary novellas are moving to prime time slots. In 2005, domestic fiction dominated in prime time programming in Russia, the Ukraine, Poland, and Hungary. Based on Bulgakov's classics "Master and Margarita" TV series became an absolute leader in Russia (aired on Channel One) and in the Ukraine (aired on TV Channel Inter), and brought an interest of audience of all ages. Among foreign productions, "Harry Potter and Philosopher's Stone" entered into the Top 10 in the Ukraine (aired on 1+1 TV Channel); "Between Friends" (produced by FremantleMedia and aired on RTL Klub) was among the top rated programming in Hungary. In the first quarter of 2006, "Lord of The Rings - Fellowship of the Ring" resulted in Top 10 in Croatia; "Terminator 3: War of Machines" (aired on TV Channel "Russia") received high ratings during the same period. Among other toppers were domestic productions, including "Turkish Gambit", the leader of the domestic box office in 2005. Miracle Screenings explored Eastern European TV Fiction markets and asked international companies and local producers about their business.
To follow up the trends in prime time programming in Central and Eastern Europe, Miracle Screenings published the Top 10 performing programs for the first quarter of 2006 in Poland, the Czech Republic, Serbia, Romania, Hungary, Russia, the Ukraine, Latvia, Lithuania, Estonia, Croatia. It also published the Top 50 series in Russia and the Ukraine. Telenovelas The Telenovela Scene in Eastern Europe. Special Report By Amanda Ospina: The new demand coming from post-communist television stations brought about the purchase of movies and series from the United States as well as Latin American telenovelas. Telenovelas inspired TV stations all over Eastern Europe and influenced prime time slots. This passionate Latin American genre that is originally broadcast in prime time in Latin American countries brought a record number of viewers in Central and Eastern Europe. "Terra Nostra", "El Clon", " Esmeralda", "Romantica Obsession", and many other titles arrived in Poland, Czech Republic, Russia, the Ukraine, Croatia, and Hungary. However, domestic long-running series entered in the Top 10. Among them: "Karmelita", a romantic domestic Telenovela, in the Ukraine (airing on TV Channel Inter), "Always and Forever", a criminal long-running series, in Russia (airing on TV Channel " Russia "). Focus on Telenovela Leaders in Central and Eastern Europe (with participation of Televisa, Telefe International, Globo TV, TV Azteca, Tepuy, Rede Record, Dori Media Group):
Formats Since the late 90's with the arrival of "Big Brother" on TV Channels in Central and Eastern Europe, formatting programming became immensely popular in the region and became a part of prime-time slots together with TV series and TV movies. Over these years, many foreign formats were adapted in Central and Eastern Europe and new domestic formats were developed. In 2005, in collaboration with FRAPA, Screen Digest and high-ranking industry executives, Miracle Screenings developed on its pages a comprehensive platform to analyze and discuss the development and sales of formatting content in the international marketplace. In this issue, Miracle Screenings focuses on Eastern territories and examines Poland and Russia, the biggest format markets in Central and Eastern Europe.
Animation and Children Programming
Documentaries
Sport Programming Sport is popular in Central and Eastern European countries. In 2005, "World Cup 2006 Qualifications", "UEFA Cup League", "European Championship" entered in Top 10 in Serbia; football and handball competitions were among top rated programming in Croatia. In the first quarter of 2006, the broadcasting of competitions from the Torino Winter Olympic Games received the highest ratings in Estonia, Latvia, and Lithuania. For then days, millions of viewers across Central and Eastern Europe watched examples of courage, integrity and hope that touched the heart of the entire world, celebrated the success of the Olympic Winter Games and the athletes' victories! With World Cup is coming, audience will be passionate about football and sport programming will hit Central and Eastern European prime time slots again.
Mobile Media
Markets & Festivals
Perspectives: The King is Dead, Viva the King ! Secrets of Palace Revolutions Continue. The arrival of Svetlana Druzhinina's "Vivat, Gardemariny" (Russian/German co-production) in the mid-80's, opened a new era in the production of high quality historical drama in Russia, and allowed viewers to follow the lives of invented characters into real situations, but the subject always remained true to historical facts. The success of "Vivat, Gardemariny" inspired Svetlana Druzhinina to begin an ambitious 25-part unique historical project "Secrets of Palace Revolutions. Russia, 18 th Century." Special section devoted to outstanding achievements of Svetlana Druzhinina, famous producer, director, actress; honored art worker of Russian Federation. 3. VIEWPOINTS: Exclusive Interviews What are the coming trends in prime time programming in Central and Eastern Europe ? What are the difficulties in adapting of foreign programming for local culture? What programs are popular? What programs are in production? Miracle Screenings asked high ranking professionals about their business in Central and Eastern Europe.
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