Miracle Screenings Magazine - NATPE 2006 Issue
North American Debut
23 January 2006, Miracle Screenings Magazine will publish its first 44 pages NATPE issue to be distributed on 24-26 January at NATPE 2006 by circulation of 3,000 issues.
Miracle Screenings will have an official press bin at NATPE at the Mandalay Bay Hotel & Convention Center in Las Vegas. Magazines will be distributed to all buyers, participants and exhibitors.
With the targeted audience in USA, Latin America, Canada and other parts of the world, Miracle Screenings NATPE issue will include analysis, overviews, articles, interviews with professionals of television industry whose business is taking place on the American continent.
Wheel of Fortune
Publisher's Note:
Miracle Screenings makes its North American debut in Las Vegas, one of the wildest cities on the planet that attracts millions of luck-seekers, game-players and risk-takers in search of fortune. I have always been impressed by the power of the game that was transforming the fates of players in the casinos of Monte-Carlo, Deauville, Cannes or Saint-Tropez. Next turn of fortune's wheel and.. poof! - You are an overnight winner with every imaginable luxury and endless opportunities at your fingertips. Fortune is easy to find, but hard to keep. Fortune has many faces - it makes grimaces, seduces, rewards, and punishes. And you never know what fate it has in store for you... I have never found my fortune on the green carpets. My fortune found me in my profession.
Editorial
American prime time programming
For the 2005-2006 seasons, Nielsen Media Research has determined there are an estimated 110 million television households in the U.S. Advertising spending through the third quarter of 2005 rose 4,5% over the same period last year, due to the gain across major media. Advertising spending increased in almost all reported media, led by Internet, Spanish-language TV and Cable TV. Nationally, the number of Hispanic television households is projected growing 2.9 percent this year, to 11.2 million, according to Nielsen. Nielsen's product placement tracking service showed that "The Contender" was the number one program, with more than double the amount of product placements than the number two program "American Idol", 7,514 and 3,497 product occurrences respectively. Nielsen Media Research Top 20 for the period of the week 5-11 December 2005, shows the domination of American hits at networks CBS, ABC and NBC.
75% of Americans rely on TV as their primary news source, and 55% cite TV as the most believable news source and powerful American programming will appeal to national and international broadcasters in 2006.
With the goal to confirm viewers' expectations, Miracle Screenings asked American moguls - Twentieth Century Fox International Distribution, NBC Universal International Television Distribution, Sony Pictures Television International, Buena Vista International Television, and Warner Bros. International Television Distribution - about their powerful programming for 2006 season.
- Powerful American Programming will Dominate in 2006 season
- Twentieth Century Fox Television Distribution's wide-ranging slate of programming will appeal to broadcasters around the globe
- NBC Universal International Distribution opens season with a diverse award winning titles
- Sony Pictures Television International brings new titles and successful returning titles
- "Lost" and "Desperate Housewives". A Global Success for the Walt Disney Company
- Warner Bros. International Television Distribution brings top-rated series
Programming in Latin American territories
The competition on the Latin American market can not be defined narrowly as a head-on battle for the total audience. It is based on successful operations of national conglomerates that target specific segments of the population. Despite the U.S. was the main exporter of international television programming for many decades, the volume of regional production has increased; regional, domestic and global programs compete for the dominance of the television schedulers in Latin American countries.
To what extend do South American countries depend on American, regional, or other kind of foreign programming? What foreign programming is working in Latin American territories? What differences in television flows are found in contrast to other regions of the world? What are the latest trends of the development of local production in Latin American territories?
Miracle Screenings made country-by-country observations in 5 Latin American countries: Argentina, Brazil, Colombia, Mexico, and Venezuela. We asked local moguls (Televisa and TV Azteca in Mexico, Telefe International in Argentina, RCN in Colombia, RCTV in Venezuela, and Globo TV in Brazil) and international companies that achieved big success in Latin Territories (Fremantle Media and Granada International) about their business and contemporary tendencies of programming in Latin American territories.
Countries Focuses
On a country-by-country basis, Miracle Screenings gives analyses of landscapes of the U.S., Canada and Latin America: TV Channels' share, TOP 10 performing programs, major TV Channels:
- United States
- Canada
- Argentina
- Brazil
- Chile
- Colombia
- Ecuador
- Mexico
- Peru
- Puerto Rico
- Venezuela
Thematic Sections
Focus on Telenovelas:
Telenovela Dominates Prime Time Programming in Latin America
The roots of Latin American telenovelas go back to radio soap operas produced in the U.S. Today, Latin Americans became real masters of telenovelas. The telenovela is perhaps the most important television program genre in the Latin America. Tremendous audience interest and advertiser support made telenovelas a leading genre in the daily prime-time schedule in most Latin American countries. Telenovelas are much more important in Latin American territories than in the U.S. While the U.S. film makers make their goals to conquest the Hollywood, Latin American telenovela industry is bringing multi million revenues with worldwide distribution. Nowadays, million of viewers throughout Latin America watch Argentinean, Brazilian, Colombian, Venezuelan, Mexican, and Venezuelan telenovelas.
Miracle Screenings asked regional giants (Televisa, Globo TV, Telefe International, RCTV, TV Azteca) what they think about popularity of this genre.
- Telefe International Opens a New Season of Telenovelas
- Telefe International: The Return of the Most Acclaimed Children Series in the World
- Televisa Will Release Four New Telenovelas at NATPE
- RCTV International's Success Around the World
- RCN: Colombian Success Stories
Focus on Formats:
Format Reshapes American prime time slots
Formatting programming is very important on the American TV. Fox made a successful impact to the phenomenon of reality television with "Cops" and " America 's Most Wanted" that become a regular part of network programming. In 2000, "Who wants to be a Millionaire" followed by "Big Brother", "Survivor" and "The Weakest Link" hit the prime time scheduler in the U.S. Nowadays, action-based formatting programming continues to dominate the prime time slots of broadcasters in many countries of the world. According to the Nielson Media Research, reality shows account for about 56% of all American TV shows, and also accounts to about 69% of all the world TV shows. In the U.S., " American Idol 4" is not only this season's highest rated series, but beat all previous series of the show. " American Idol 4" launched on Fox in January 2005 to a phenomenal audience of 33.6 million viewers, giving Fox its third most watched night of entertainment programming ever in the network's history and gained more viewers than the combined audiences for the other five leading broadcast networks during the same period.
What are the coming trends in formatting programming in the US? Miracle Screenings made observation of formatting business in the US with identification of major players, trends of trading programme concepts and budgeting.
- US Format Market Review
- Format trends in the US and Latin America
- FremantleMedia, the biggest format producer in the US. Phenomenon of American Idol in the US.
- Sony Entertainment Television in partnership with FremantleMedia brings Latin American Idol to Latin America.
- Televisa Presents New Format Catalogue
- Telefe: Fiction Formats
Focus on Animation:
- Eelif Aant: Extremely Fun! Digimate Productions animated films are running with triumph in the US and Canada (India)
- Golden Collection of Animation Film Studio Soyuzmultfilm (Russia)
Markets & Festivals
- Asia's Leading Programming Market a Resounding Success (Singapore)
- The End of the Pier International Film Festival (UK)
- DISCOP Campus (Hungary)
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Among our advertisers at NATPE issue:
- AFL Productions (USA/Russia)
- Televisa (Mexico)
- Telefe International (Argentina)
- Central Partnership (Russia)
- DigiMate Productions (India)
- RUSCICO (Russia)
- DISCOP (France)
- Annecy Animation Festival/MIFA (France)
- FICCI /Federation of Indian Chambers of Commerce (India)
- Animation Studio Soyuzmultfilm (Russia)
- Nox Film (Russia)
- Projet Nous (Russia)
- Bayram-Cinema (Russia)
- Istituto Luce (Italy)
- Reed Midem (France)
- Disrtaction Formats (Canada)
Miracle Sceenings Thanks for collaboration in North American Debut:
- AGB Nielsen Media Research
- BBM Canada
- FRAPA (The Format Recognition and Protection Association)
- IBOPE AGB Mexico
- Nielsen Media Research
- Screen Digest
- Projet NOUS
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Exclusive
Viewpoints: Buyers and Sellers Round-the-Year Briefings Corner
"Viewpoints" is not just an exclusive part of Miracle Screenings. Our goal was to create a first class "meeting platform" between sellers and buyers of international programming industry. If you are involved in sales or acquisitions of television programming, you are always able to share your experience, express your ideas and to stay up-to-date the latest industry trends. If you are looking for specific productions or would like to talk about business strategies, please let us know about it and hundreds of television professionals will read about it. We invite you to participate in our round-the-year briefing. We welcome your comments: info@planetsunbeam.com
Read in this issue:
- Viewpoints: Acquisition strategies
- Viewpoints: Sales strategies
- Viewpoints: Sales strategies in Latin America
- Viewpoints: Strategies of telenovela sales in Latin America
- Viewpoints: Strategies of format sales
Viewpoints: sales strategies
Interviews:
- John Norman, SVP Sales, The Americas, Granada International (UK)
- David Ellender, Managing Director, Fremantle International Division (UK)
- Carole Bardasano, Director, Marketing and Format Sales Fremantle Productions Latin America Inc; FremantleMedia (UK)
- Michel Rodrigue, President & CEO, Distration Formats (Canada)
- Marcel Vinay, International Sales Vice President, TV Azteca (Mexico)
- Carlos Castro, General Director of Sales, Televisa (Mexico)
- Yuri Volodarsky, Head of Development/Production & Distribution, AFL Productions (USA/Russia)
- Tim Horan, Vice President, International Relations, Business Development, AMEDIA (Russia)
- Nikolay Suslov, CEO, Svarog Film (Russia)
- Sabrina Sanche-Ayala, Vice President, Cable Ready (USA)
- Lena Koutsenko, Commercial Director, RUSCICO (Russia)
- Mark Rafalowski, COO, Rive Gauche International Television (USA)
- Somesh K. Paliwal, CEO, Digimate Productions (India)
- Helena Bernardi, Director of Marketing and Sales, Globo TV International (Brazil)
Viewpoints: acquisition strategies
Interviews:
- Bart Soepnel, SVP Acquisitions, SBS Broadcasting (USA)
- Alan Esslemont, Director of Television, TG4 (Ireland)
- Jill Sommers, Dir. of Programming/Operations, Morgan Murphy Stations (USA)
- Vincent Alati, CEO, Alati International Marketing (USA)
- Patricia Torres-Burd, Executive V.P. of Programming & Branding, LatinAmerica Broadcasting Inc. (USA)
- Katja Hofem-Best, Head of Program, RTL2 (Germany)
- Julian Chiabella, Acquisition Manager, Films Media Group (USA)
- Marco A Dutra, President & CEO, Spot Films LTDA (Brazil)
- Phil Piazza, Vice President, Programming, Corus Entertainment (Canada)
- Anette Romer, Executive Producer & Editor (Formats, Entertainment, Lifestyle, Music), TV 2 Denmark (Denmark)
- Barbara Bellini, Senior Vice President, Business Affairs and Acquisitions, Discovery Networks Europe (UK)
- Andrea Ling, Head of Animation, RTL II Television (Germany)
- Mike Spinelle, General Manager & President, Warner Channel (Latin America)
- Xavier Trudel, Manager, Acquisition TQS, Inc (Canada)
- Patricia Zapata, Program Manager, Texas Independent Filmmakers (USA)
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