International magazine covering the business of television and film

By Elena Sunbeam
Publisher

Once, Donald Trump, an American billionaire, explained on American TV: "What isn't so simple is something that's frequently overlooked when talking about business: passion. I firmly believe you have to love what you are doing in order to achieve long-lasting success. Passion gives great momentum and can be the catalyst for great achievement."

His appearance in "The Apprentice" on NBC transformed the hit TV show into a cultural phenomenon and a priceless resource of inspiration for many entrepreneurs.

My life has carried me to different corners of the world, and only there my fortune smiled on me. I explored different countries and nations. I admired the unique magic of exotic Singapore, my blood ran cold in magnificent St.Petersburg, my heart skipped a beat in romantic Paris, I lost my head in Berlin, I plunged into the tough waters of challenges in vigilant New York, and I tried to seize my firebird by the tale in Las Vegas. But the most important thing for me was the opportunity to meet the most respected producers and unknown, but very talented people. And wherever I have been, I have always admired the creative endeavor of a producer, the power of the imagination of a scriptwriter, the energy of a director, and that passion that all of the members of a production team put into their production.

How to stay on top? What is the winning formula of top-rated programming? Why does the cultural phenomenon of mega-hit shows touch millions of people in all corners of the world? How to create an environment that inspires people to think, to come up with smart ideas, and to convert them into great ideas?

When I think about winning strategies in the television industry, Donald Trump's words are always a kind of prayer for me: "See yourself as victorious. We have a lot of chances and opportunities, and the timetable for achievement is often greater than we think it is. Don't ever shortchange yourself on what life has to offer. The only losers are people who never try. Failing means you tried something. That means you are capable of trying again, which means you are capable of success. It is very important to remain optimistic and to keep moving forward. But above all, you can never give up. Never, ever give up. Be tenacious. It's the best way to handle setbacks and the best way to achieve success. Believe in yourself in all circumstances".

Therefore, who succeeds? Doesn't our utopian dream seem a little more attainable when we approach it Trump's way? - Whether it is a launch of a new product and a promotional campaign, or whether it is a simple unresolved conflict and undeclared love... - Can Trump's lesson help us to open a new page in our life?

When I launched Miracle Screenings in 2003, I was thinking about success and failure, and about equal chances for all the players of the audiovisual industry, and finally, I came up with an idea to make the audiovisual market available to any company regardless of its size, budget or location.

That's how Miracle Screenings was born.

Today, Miracle Screenings issues reached all continents. The magazine received strong support from all corners of the globe: from Hollywood heavyweight studios to small independent companies.

We are not striving to cover every corner of the industry in detail; the fact is that we have a different approach. We offer analytical reviews about global industry trends and we help buyers to find just the right programming within the pages of our magazine.

Miracle Screenings issues are delivered during biggest audiovisual events in Europe, USA and Asia: MIPTV, MIPCOM, Cannes Market of Cannes Film Festival, American Film Market, Asia Television Forum. Every year, thousands professionals enjoy informative reviews, strong market analysis, hundreds interviews about acquisition and sales strategies.

During 2003 - 2008, Miracle Screenings cooperated with 44 audience measurement companies, 18 official professional associations and government bodies, 23 audiovisual events organizers from Europe, Latin America, Canada, USA, Asia. 177 international sales companies from USA, Netherlands, UK, Argentina, Taiwan, Germany, Portugal, Spain, France, Canada, India, Israel, Brazil, Italy, Ukraine, Russia, Singapore, Romania, Uzbekistan, Switzerland, China, Mexico, Turkey, Australia, Thailand, Colombia made advertising on its pages. More than 900 acquisition executives from TV Channels gave exclusive interviews and shared their experience in Viewpoints sections! Miracle Screenings published TV Channels shares and program ratings from more than 65 countries.

Read our international issues during the biggest audiovisual conventions in Europe, the US and Asia, explore the latest industry trends, enjoy briefings between professionals from all corners of the globe, find programming ratings and market research, and let me know what we can accomplish together.

I welcome your ideas!